Luxury Shares Luxury property crowdfunded platform

Luxury Shares case study cover
  • Costa Rica Country
  • Real estate Industry
  • Fractional ownership platform Type
About

Luxury Shares is a first of its kind fractional ownership platform for real estate development companies and property owners. It provides easy access to the fractional market and works with real estate developers, realtors, vacation & travel companies, platforms & websites within travel & real estate markets,

Fractional or co-ownership is replacing timeshare as a much more successful ownership strategy. Mainly because it works well for both parties and the fractional share purchaser (unlike timeshare) is purchasing real titled ownership that is secure and easy to resell. Essentially creating very high-end vacations at very little cost, whilst your capital is secure and can be made liquid at any time.

Solution

The client’s idea was to create a tropical/luxury vibe to entice users to want to register and see more about the property investments. Since there’s an investment flow in place, we decided to build the platform with LenderKit – an in-house developed crowdfunding software. The front-end part is powered with WordPress which provides a very convenient way for content and user management.

Luxury Shares website screenshots
Project
highlights

Luxury Shares is a complex property crowdfunding platform with a lot of interactions between a user and the platform so the best thing to do was to start with the business analysis phase. It helped us better understand how the ground concept of the business, the way it will make money and the functionality needed for various system users.

Business analysis

Through a series of calls and emails, we compiled a list of the core features for the platform that we further elaborated into a detailed requirements specification.

How it works?

The platform will calculate and value the share ownership positions according to the vacation market trends. The rights of use by each shareholder will be defined by the amount of ownership bought via LuxuryShares platform.

Key features:

  • User SMS verification
  • Secure payments via MangoPay
  • Automated KYC/AML checks
  • Digital currency payments
  • Walkthrough VR tours

 

Luxury Shares website wireframes
UX and UI design

When the business analyst completed the discovery stage and documented user flows and main functionality, together with the UX designer,, they started working on UX wireframes which were followed by UI design.

Since LuxuryShares caters to a specific audience looking for high-value luxury property, we aimed to design a platform that would impress and inspire people to look through the properties available for purchase.

Screen-wide images, VR walking tours, bold typography — that’s what creates the feeling of owning and immerses users into the world where they have already purchased their dream home.

Luxury Shares homepage screenshot
Registration workflow

When a user registers and logs in on LuxuryShares platform, they can view available Properties, details, VR tours and other information. To make a purchase, they need to attach a funding source and go through a straightforward user verification process (KYC) via MangoPay payment provider to determine compliance. When done and confirmed, the funds will go into Escrow until the attorney provides Share Agreement documents a few days later.

Luxury Shares website screenshot
Buyer dashboard

A buyer can purchase ownership of multiple properties. The list of all property fractions purchased is available in the dashboard and provides information about the actual house, amenities, agreements, and available time slots.

Transactions give an overview of costs associated with a particular property. Ownership usually implies maintenance, so all of those spendings are reflected in one place.

In addition, a buyer can add to wishlist other properties they like and contact the developers via a contact form integrated in the dashboard.

Luxury Shares website screenshot
Technical details
  • HTML/CSS, WordPress
  • Laravel
  • MangoPay
  • LenderKit
  • KYC/AML checks
  • SMS verification
  • Electronic signatures
  • Tracking of ads traffic
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