Printed E-commerce store for printed solutions

  • 2018—Present Year
  • United Kingdom Country
  • E-commerce platform Type
Overview

Printed.com is a prominent London-based company that provides printing services through its robust online ordering platform. As their business started gaining traction and they set their sights on international expansion, they recognised the need to accelerate growth and automate essential processes. In 2018, they partnered with our software development company to embark on an ambitious journey of transformation and scaling up.

Challenges

Printed.com needed a major upgrade to its online platform to support its rapid growth and global expansion. The following were the main challenges they faced:

  • Automation: to improve the user experience for their clients, Printed.com needed to automate various backend operations like order tracking, payments, financial management, and reorders.
  • Scalability: as they expanded into new markets, their current infrastructure needed to be scalable to handle increased demand and traffic; we had to do a major PHP version upgrade and switch from AngularJS to a more modern Vue.js framework.
  • Customer support: to deliver exceptional customer experiences, Printed.com sought to streamline customer support operations and ensure swift resolution of queries.
printed website
Our solutions

With the goals defined, our team of skilled developers and marketing specialists worked closely with Printed.com to implement the following solutions:

1. Product configurator rebuild: we revamped the product configurator, offering clients an intuitive and seamless experience while customising their printing orders. The new configurator empowered users to adjust their orders easily, previewing the final output before placing them.

Besides, our team has completely rebuilt the checkout flow and implemented a multi-delivery option: the items in the cart are arranged into delivery groups, and a customer can choose different delivery addresses for each group.

printed-product-configurator-1-1100x744 Printed

 

2. Enhanced account management: the account management section received a complete overhaul. Clients gained access to a comprehensive dashboard where they could not only track their order status but also manage payments, financial information, rewards, and loyalty points and place reorders effortlessly.

3. Zendesk Integration: to streamline customer support operations, we integrated the platform with Zendesk. This integration allowed Printed.com’s support team to efficiently manage customer inquiries, promptly resolve issues, and maintain a high level of customer satisfaction.

4. Segment.io implementation: incorporating Segment.io enabled better data tracking and analysis, providing valuable insights into customer behavior and preferences. This data-driven approach allowed Printed.com to tailor their services and marketing efforts to suit their audience’s needs better.

5. Upgrade to the latest PHP version: transitioning to the latest PHP version ensured enhanced performance, security, and compatibility.

printed solutions
Results and impact
Result

The collaboration with our software development company yielded exceptional results for Printed.com:

Efficient operations: automating various processes streamlined operations, enabling the company to handle more orders easily.

Enhanced user experience: the revamped product configurator and account management section significantly improved the user experience, increasing customer satisfaction and loyalty.

Global expansion: with a scalable infrastructure and enhanced functionalities, Printed.com successfully expanded its services to international markets, tapping into new customer bases.

Improved customer support: the Zendesk integration empowered Printed.com’s support team to deliver faster, more personalized assistance, fostering stronger customer relationships.

Data-driven decision-making: the implementation of Segment.io allowed Printed.com to make data-driven decisions, optimizing their services and marketing strategies based on valuable customer insights.

In conclusion, our journey with Printed.com exemplifies how strategic software development, backed by cutting-edge technologies, can drive growth, operational efficiency, and customer satisfaction. By automating operations, improving user experiences, and integrating essential tools, we facilitated Printed.com’s expansion into new horizons, solidifying its position as a leading player in the printing services industry across Europe and beyond.

During our collaboration with Printed.com, we achieved significant technical advancements and fostered a harmonious partnership. Their team appreciated the collaborative atmosphere that we created during our interactions as we were able to intuitively understand their needs and offer subtle refinements.

Technical highlights
  • PHP / Symfony
  • Upgrade to PHP 8.2
  • Vue.js
  • Elasticsearch
  • Zendesk integration
  • Paypal & Checkout payment method integration
  • Custom finance management: VAT, invoices, refunds and reprints
  • Tailored loyalty program

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