Printed E-commerce store for printed solutions

Printed.com is a prominent London-based company that provides printing services through its robust online ordering platform. As their business started gaining traction and they set their sights on international expansion, they recognised the need to accelerate growth and automate essential processes. In 2018, they partnered with our software development company to embark on an ambitious journey of transformation and scaling up.

Printed.com needed a major upgrade to its online platform to support its rapid growth and global expansion. The following were the main challenges they faced:

• Automation: to improve the user experience for their clients, Printed.com needed to automate various backend operations like order tracking, payments, financial management, and reorders.
• Scalability: as they expanded into new markets, their current infrastructure needed to be scalable to handle increased demand and traffic; we had to do a major PHP version upgrade and switch from AngularJS to a more modern Vue.js framework.
• Customer support: to deliver exceptional customer experiences, Printed.com sought to streamline customer support operations and ensure swift resolution of queries.

With the goals defined, our team of skilled developers and marketing specialists worked closely with Printed.com to implement the following solutions:

1. Product configurator rebuild: we revamped the product configurator, offering clients an intuitive and seamless experience while customising their printing orders. The new configurator empowered users to adjust their orders easily, previewing the final output before placing them.

Besides, our team has completely rebuilt the checkout flow and implemented a multi-delivery option: the items in the cart are arranged into delivery groups, and a customer can choose different delivery addresses for each group.

2. Enhanced account management: the account management section received a complete overhaul. Clients gained access to a comprehensive dashboard where they could not only track their order status but also manage payments, financial information, rewards, and loyalty points and place reorders effortlessly.

3. Zendesk Integration: to streamline customer support operations, we integrated the platform with Zendesk. This integration allowed Printed.com’s support team to efficiently manage customer inquiries, promptly resolve issues, and maintain a high level of customer satisfaction.

4. Segment.io implementation: incorporating Segment.io enabled better data tracking and analysis, providing valuable insights into customer behavior and preferences. This data-driven approach allowed Printed.com to tailor their services and marketing efforts to suit their audience’s needs better.

5. Upgrade to the latest PHP version: transitioning to the latest PHP version ensured enhanced performance, security, and compatibility.