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The Intern Group

UX/UI DESIGN, WORDPRESS, HTML/CSS Client:  The Intern Group
theinterngroup.com

The Intern Group is the largest global internship provider that partners with universities all over the world. Students can explore career fields and destinations, browse internship opportunities and apply right on the website. We designed and developed a new website with better information architecture while preserving brand identity.

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Challenge:

The Intern Group reached out to us to recreate their website in order to enhance usability and improve conversion rate. The average time per visit was only 2 minutes, which is quite low for a website with so much information to explore. First, we did a UX audit to highlight the most critical parts and then moved on to the redesign.

Design and development:

We reworked the user path and made the homepage cleaner, showing how the internships work and where to start. The internship pages are integrated with the calendars of designated managers via ScheduleOne, so that students get in touch with relevant personnel to book a consultation. All activity on the website is passed over to Salesforce CRM to store information about applicants.
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Technical details:

  • HTML, CSS, JavaScript
  • WordPress 2
  • Salesforce
  • ScheduleOne

Results:

    With the new website that has a fresh look and convenient content management from the admin panel, The Intern Group has started a new chapter in their work and got the bounce rate significantly decreased.