The Fintech Revolution is not a fairy tale or science fiction, it’s reality changing the shape of the global financial system.
P2P loans at a fingertip, conscious crowd investing, cryptocurrency payments, automated financial advisors — these things have appeared thanks to the close collaboration of FinTech startups and traditional institutions.
While the former get funding for their out-of-the-box projects, the latter take advantage of digitisation. Undoubtedly, the results of this alliance are beneficial for both parties.
But what if the FinTech industry continues developing at breakneck speed? Does it mean the end of traditional banking?
In today’s article, we’ve tried to find the answers.
The current state of the FinTech industry
Let’s start with a few facts about the state of the market before we dug deep into how FinTech driving financial services innovation.
Fact #1. Traditional financial institutions are believed to be one of the most likely entities to undergo disruptive changes in the next few years.
In the US, for instance, FinTech firms gained 63% of total investments poured into the financial industry.
Fact #3. The majority of FinTech “Unicorns—startups with a valuation of over $1 billion—are based in China and the US.
Fact #4. The most used features of financial applications all over the globe are:
- money transfers and payments;
- savings and investments;
- financial planning;
Fact #5. The most preferable technologies for the financial business are Data Analytics, mobile development, Artificial Intelligence, and Blockchain.
Fact #6. Areas that lack the legislative coverage are Data storage, Digital authentification, AML/KYC, crowdfunding, and cryptocurrency.
Breaking down the impact of FinTech on financial services
Originally FinTech startups and traditional banks were rivals fighting for every client but now everything has changed because of the FinTech disruption of financial services.
Better client service, enhanced financial security, more opportunities for individuals and businesses, and many more other things are the fruits of the creators and incumbents partnership.
So how did this become possible?
Big Data and risk assessment
All the personal records kept in gadget storages refer to Big Data and if applied appropriately can reveal behavioural patterns of existing and potential clients.
AI and ML algorithms deployment helps FinTechs and investment firms build strategies aimed at a more personalized portfolio, superb client service, and less risky transactions.
What is more, advanced technologies can be used for fraud detection by identifying unusual user activity based on behavioural patterns.
Fintechs have recently started experimenting with Big Data for compliance purposes. They’re developing tools and solutions which help incumbents meet the established requirements.
Security and client experience
Another example of the impact of FinTech on banks is positive changes in private data protection and customer experience.
Several data breaches that occurred in different parts of the world not so long ago have forced incumbents and their younger partners to take notice.
As FinTechs mostly rely on mobile applications for banking and financial services, the risks of unauthorised access to personal financial records, accounts, and digital wallets have increased in times.
Better cybersecurity and, hence, customer experience can be achieved by strengthening the infrastructure of applications and usage of firewalls.
Cloud services require special measures and techniques for detecting automated attacks, protecting each kind of services separately, developing a robust architecture.
Personalised automatic support
We started by saying that it’s the demand for personalised financial services to drive incumbents and startups to join their efforts.
So, how does FinTech affect banks’ customer support?
Clients make several demands to the bank support: communication should be convenient, assistance – relevant to their particular situation and the feedback – instant.
To meet these requirements, incumbents deploy various channels – messengers, chats, help centres.
This omnichannel approach also works great for promoting new products and collecting clients’ data.
What’s more, some banks deploy the co-browsing technique that allows the support specialist to provide assistance as if they’re sitting next to the customer and pointing at the monitor.
It’s a great go-to for online procedures such as loan formalisation, opening a bank account or insurance arrangement.
Total digitalisation in transactions
The next point in our list “how FinTech impact on banks is progress in transaction banking.
Despite the fact that every transaction is now accessible 24/7, there are still a good number of customers who prefer traditional methods for paying utility bills, making money transfers, or repaying loans.
Innovations in digital transactions are going to attract even the most conservative clients.
The first trend that deserves special attention is omnichannel banking enabling users to make transactions in every environment – web platforms, applications, social networks.
Other positive changes refer to decreased transactional fees, better transparency, and lower error risk, which has been achieved thanks to the blockchain deployment.
Products and services of the new generation
Having embraced the sense of innovations, banks are now competing for the most sophisticated products or services.
Below you will find the best practices of how FinTech is disrupting banking services.
- Digital-only banks function without physical branches delivering solutions online. Among the best-known neo-banks are N26, Penta, and Chime.
- Joint current accounts such as Monzo deal with various currencies, card types, and user categories allowing clients to track their expenditures and manage savings.
- Voice and face recognition techniques are applied for providing access to users’ accounts. Atom Bank is one of the institutions deploying these methods.
- AR/VR gives a chance to financial entities to gain an advantage over competitors. For instance, the Commonwealth Bank of Australia has already developed an app delivering the immersive experience for real estate buyers and sellers.
Great shifts in human resources
FinTech is not only modifying business models and infrastructure of high-street banks, but it also triggers considerable shifts in their human resources.
New FinTech departments created in banks raise the demand for specialists with skills and expertise in both finance and development.
As a result, a lot of innovative positions for cybersecurity analysts, product managers, compliance experts, data specialists have flooded the labour market.
On the one hand, it stimulates the younger generation to pick a career path that will be relevant in the upcoming years.
On the other hand, it forces companies to put efforts into training the existing staff, arranging educational events, improving the tech expertise of human resources.
How does FinTech affect the financial system? Risks and challenges
It wouldn’t be fair if we concealed the flip side of the FinTech startups and banks’ collaboration.
Fast implementation of cutting-edge technologies raises challenges for financial firms and the whole industry.
Risks to firms:
- some business models can’t stand the new competition and turn out to be unsustainable;
- the official requirements for financial organisations may be ambiguous, vague or unrealistic;
- the widespread use of technologies may lead to serious risks in operational activity;
- banks operating globally may face challenges related to the differences in regulatory frameworks of different countries.
Fintech impact on financial services and market stability:
- leading FinTech providers and successful alliances between startups and incumbents are becoming systemically important;
- the current legislative base doesn’t cover all the issues related to the activity of non-bank institutions;
- the use of cryptocurrencies may cause price volatilities and affects payment systems.
Effects of fintech on the banking industry: new laws and regulations
The majority of the above risks can be eliminated by advances in the current system regulating financial markets.
Recently, regulating bodies in the UK, EU, USA, and other countries have taken their first steps in this direction.
The PSD2 directive issued by the European Commission is aimed at making global payments more secure, protecting data on personal accounts, and entitling banks to use the services of third-party providers.
The SEC and the Consumer Financial Protection Bureau have expanded the network of their offices to help FinTech organisations in different states to meet the industry requirements.
The Office of the Comptroller of the Currency offered a special charter to help FinTech firms in making money cross-border transfers, arranging loans and enlarging their network.
In addition, the FED has facilitated the process of banks and financial firms M&As.
The Mexican “Fintech Law adopted in 2018 has created a solid ground for applying financial technologies in the bank industry and enhanced healthy competition on the market.
The impact on the future of banking: what experts predict
Obviously, the FinTech industry doesn’t intend to slow down and will only continue surprising with brand-new models of collaborations between young startups and established banks.
If you’re in this topic, you just need to know the influence of FinTech on the finance industry in years to come.
So how will FinTech affect banks in the nearest future? There are several aspects of this influence.
Openness and collaboration. The financial revolution is based on open innovation bringing together incumbents and third-party providers. Smart regulation will ease sharing data, knowledge and ideas between market players.
Accessibility and financial support. New laws and rules will help financial firms to easily enter the market and high street banks – to efficiently implement FinTech aspect in their business models. Through fundraising and venture investing channels, organisations will be able to collect necessary funds in a matter of time.
Trend #1. Open Banking will offer more choice for bank clients.
The new concept was initially offered in the UK and then spread to the rest of European countries.
The initiative implies that banks will partner with third-party companies by handing over users’ data to the latter via application programming interfaces.
It is expected that open banking practice will boost competition, drive innovations, and deliver better users’ experience.
Trend #2. Small banks are willing to jump on the bandwagon of FinTech.
In the aftermath of the financial crisis, lots of local banks were left behind the rest of the competition.
And it’s high time they took action to revive and found their place in the sun.
While young companies reach out to their client base and gain regulatory protection, incumbents conquer the mobile banking app market.
Trend #3. Traditional lending will become faster and more accessible.
The underserved categories of bank clients can breathe a sigh of relief as the lending process is going to become less painful and time-consuming.
The FinTechs and incumbents tandem is working hard on enhancing current credit score assessment patterns and risk management systems, which will lead to faster decision-making.
Trend #4. Regulatory Technology is to eliminate compliance efforts.
The RegTech is already here to improve current regulatory flows with the help of advanced technologies, Big Data analytics, and cloud computing in particular.
The RegTech is to help financial institutions easily and painlessly adapt to ever-changing law systems.
This trend especially concerns compliance issues, transactions tracking, trading, and reporting systems.
Trend #5. Banking as a Platform (BaaP) continues gaining momentum.
Platform-Based banking is evolving by leaps and bounds gradually replacing the traditional product-centred approach and vertical business models.
The idea is to allow third-party providers to develop banking solutions having full access to the inside information of incumbents.
In this sense, BaaP resonates with the Open Banking concept as both are intended for yielding benefits to all parties – FinTechs, clients, and banks.
These were only a few movements we’re going to observe in the nearest future. The FinTech has an enormous potential that will be unleashed very soon.
Our FinTech projects
Our main focus in FinTech is mainly on crowdfunding solutions for various industries, market sectors, and businesses.
Have a closer look at some of the JustCoded recent projects.
LenderKit is software for creators who are going to enter the market of alternative financing.
It can be used for real estate investing portals, p2p lending websites, platforms for debt- and equity- fundraising.
LenderKit comes in a bundle with essentials like a powerful back-office, automated KYC/AML procedures, the built-in CMS and secondary market.
InvestMySchool is a UK-based fundraising platform that helps independent schools and educational organisations.
It deals with loans and donations enabling parents, relatives, and alumni back appealing projects that aim to improve education and facilities.
What sets the platform apart from the rest is that fundraisers can amend loan aspects themselves: length, interest rate, repayment scheme.
Besides, InvestMySchool offers lower fees than other similar platforms.
Certainly, a complete transformation of solid brick-and-mortar banks into digitised service providers won’t happen in a blink of an eye.
It requires a lot of time, resources, and efforts.
However, the mainstream we can observe right now promises to drive more customer-focused rather than product-oriented banking solutions.
The synergy generated by the FinTechs and incumbents partnership is to benefit all the stakeholders.
For FinTechs there will be fewer entry barriers, for banks—more opportunities to satisfy all the generations from X to Z, for us—no need to choose between alternative service providers and mature banks.
Let us know what you think about how FinTech affects banks in the comments sections. We are all ears!