Advantages of bespoke web development

Olga Okhrimenko
Olga Okhrimenko Marketing Manager
8 minutes to read
advantages of bespoke web development

Each reputable business whether it’s a fancy bricks-and-mortar pet store or healthcare portal or an online flea market needs to appeal to its customers.

Do you nee an online business card a.k.a. professional website? A complicated web-portal? Or maybe an e-commerce platform?

Let me explain you the benefits a bespoke website development has over its off-the-shelf version — let’s see exactly how this works.

Bespoke web design vs ready-made scenario

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To begin with, an off-the-shelf solution is lower in initial cost; thus, it might seem more appealing at first sight.

What’s more, ready-made software is ready when you need it for it’s a packaged product that only requires a simple set up before you start using it.

Still, you’d need to configure it to tailor the system to your particular business goals, and it might take you forever.

Finally, it’s mass market produce that accounts for the needs of as many users as possible, and therefore, you might end up dealing with dozens of features you don’t need, but they mess up your website, app or PWA making it look chaotic.

By now you’ll be wondering what the healthy alternative to a ready-made software is.

There are several benefits of bespoke website design you might not have heard of before.

We’re going to be talking about those in the next few paragraphs.

Benefits of bespoke web development A to Z

1. SEO and Social

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Social media is a source of tons the gossips, breaking news but also it’s a necessary tool to make your business speak to your customer and engage with brand fans through bespoke website design.

Ever wondered why so much emphasis is put on social strategy when planning the marketing efforts?

SEO and social can be incorporated from the very start of your bespoke web design and development project and enable you to use the features once you launch.

What’s more, you can ask developers to account for aspects that have a direct impact on search results and ranking of your website.

2. Unique for your goals

Whether you offer product or service, you don’t want it to get lost among the myriad of similar solutions.

Among the advantages of bespoke websites is the ability of a designer to build one of a kind website to highlight your goals.

No visitor would have déjà vu coming to your portal or using your app for it’ll be 100% custom-tailored.

In any case, you could go for customisation and add a feature or to boost your sales or another to cut down the cost, implement bonus system etc.

After all, your business is likely to evolve, and you’d require your website to support new requirements and reflect fresh concepts: technology is there to help you grow.

3. Competitive edge

In the world of fierce competition, it’s hard to argue the benefits of bespoke website design.

With the help of a cool app, for instance, you can make a step ahead of your rivals offering more flexibility to generation Y of your clients who do everything on the go.

Similarly, bespoke website solution can enhance the application of customer-centric philosophy to everyday operations of your company.

If you know your customer, you’d be able to tap into their real needs.

Beyond that, you’d create the experience they’d value the most and will come back for more.

With off-the-shelf scenario, opportunities to advance are scarce and often require costly plugins to elevate the website.

4.  Exceptional customer care

You can ruin your reputation in the blink of an eye even if your store sells the best organic cookies in the hood.

After all, a customer is the king and these days their demands go far beyond just tasty foods or comfy shoes.

It’s more about how responsive a sales rep is to their query or how gentle customer care pal was listening to their complaints.

If there are any business-specific issues you cannot foresee, you could resolve them fast with a team of dedicated developers who coded your website and know it inside out.

Obviously, with a ready-made alternative, you and your customers might need to wait too long for support to look into your ticket.

5. Worth the money

If you decided to splurge to harness the benefits of a bespoke website, remember that it’s about paying it forward.

Now get this: when you buy an off-the-shelf website there might be tons of features you don’t need, but they come as “basic.

But consider this: there is no overhead on the feature set with a bespoke solution for you to build a system that would serve your business objectives exclusively.

In other words, what might seem too pricey at the start is a sign of wise planning and proper user-centric approach in mind when building your online presence.

6. Safe and secure

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Believe it or not, a bespoke solution is considered to be more secure than its counterpart.

When you have an agency coding for you, along with the software developers build you get ultimate control of what’s happening on your platform or how your app works.

The simple truth is, security matters the most when clients share their data and disclose payment details.

You don’t want your business to be tagged as a “website that stole my money, do you?

Make no mistake about it: bad PR is not going to work in your favour this time.

Perhaps unsurprisingly it can ruin all the hard work and hours of perspiration with no chance to put your company back on rails.

7. Sole ownership

Your bespoke development is your intangible asset, the one that generates income, too.

There are no outside developers you’d need to bring on board to take care of your intellectual property and keep plugins up to date because there’re simply none that you’d require with a bespoke solution.

One single code you own with no add-ons on top and third-parties you’d otherwise depend on is a great advantage of bespoke website design.

Remarkably, when the system is yours, you can easily adjust to growing demands of your audience and scale smoothly.

8. No per-user cost

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If you have software that belongs to you, you don’t need to worry about the growing headcount of your company’s employees for you won’t pay-per-user fees typical of ready-made solutions.

You know what I’m tired of hearing?

“It’s too expensive.

It might not seem important when you just take off with your business for the fees for an off-the-shelf product can seem insignificant.

But in the long run, when you scale, the fees can affect your monthly budget and considerably reduce your margins.

9. Low on maintenance

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While cost and time components play the essential role when you evaluate the options at hand, the product afterlife once you go live matters, too.

Custom products allow you to report a flaw and get it fixed by skilled programmers promptly with your request being a top priority.

By contrast, continuous support is not an option when you decide to save up and go for mass-market software instead.

The system you’re a part of is about relating to multiple users and satisfying their query queuing them.

So whether your request urgent or not, you’ll need to wait for your turn up the line.

10. Freedom of choice

When you go for a custom-tailored option, you can choose a team to build software for you.

While you are both the product owner and a sourcing specialist, you have an opportunity to pick the cream of the crop developers to work on your project.

Take a look at the portfolio of projects this agency had before.

Moreover, during the interviews, you can figure out if they have the domain-specific expertise to create a website or an application tailored your business niche.

Let me give you some examples: a person coding for e-commerce might know very little about how capital markets work and vice versa.

Wouldn’t it be great if everything were that simple?

But the bottom line is this: if you’re a first-timer who’s little hesitant and tight on budget, it’s better to find an agency that cut its teeth on similar projects.

At JustCoded, we build websites and landing pages that bring the best out of existing technology to suit the particular needs of our clients and help them acquire and retain new clients with ease.

Below there are a few projects we take great pride of.


Let me introduce an online portal offering real estate investing opportunities for everyday backers and professional developers.

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The CapitalRise website is built with Yii2, JQuery plugins, HTML, CSS.   The crowdfunding platform comes in a bundle with a number of features:

  • custom responsive design;
  • user-friendly interface;
  • integrated KYC/AML checks;
  • a digital admin back office;
  • visual effects and animations;
  • regular quarterly payment schedules.

Our collaboration with an early-stage startup has led to a higher ROI and positive forecasts for scaling up.


Archello is another example of complex web development crafted by our dedicated team.

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It’s a multi-purpose social network for connecting architects, designers and brands; it’s for sharing experience, telling stories, and demonstrating talent.

The goal was to redesign a Drupal website to improve its layout and functionality.

Our bespoke website developers migrated the platform from Drupal 6 to Yii, moved it to an Amazon server, and handled QA.

Archello key features:

  • responsive mobile-friendly design;
  • smooth slide-up and fade-in animations;
  • social login;
  • live search;
  • user-friendly navigation;
  • custom photography.

Thanks to the redevelopment, the Archello website has become a lot more speedy, compatible with different devices, and powerful.

Creative Debuts

Our bespoke web design services cover various niches from real estate to the travel industry and art.

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Creative Debuts is an artist portfolio platform for promoting brand-new talents and creators.

The website is made on WordPress and has a built-in WooCommerce plugin.

What’s cool about Creative Debuts:

  • responsive layout;
  • parallax effects, galleries and sliders, accordions;
  • UI/UX design;
  • an online shopping porta’;
  • stable codebase.

The greatest contribution of our analysts, managers and devs to the project’s success is the implementation of a stable codebase.
It’s worth mentioning that after the launch, the platform received the attention of famous awards sites.

Have you ever wanted a similar website for your art project? We know how to implement your idea!
Get in touch


Shojin is another business case demonstrating our approach to bespoke website design services.

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It’s a co-investing and fundraising platform owned by the UK based property investment company.

Our main task was to develop a front-end for the Shojin website since its backend was already built on a white-label solution.

The tech stack for the Shojin website includes the Yii2 PHP framework, Bootstrap, and JS.

Core features:

  • bespoke graphic design;
  • KYC/AML offline checks;
  • Difitek back office;
  • MangoPay payment gateway and e-wallets;
  • integration with Contentful CMS;
  • an interactive questionnaire for investors;
  • a parallax effect.

Luxury Bared

Apart from fintech and real estate, we deal with travel projects as well.

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Luxury Bared is one of our clients from the travel industry offering booking services for wanderers seeking luxury apartments.

The website provides numerous opportunities for tourists: searching, booking, ordering transfers. For clients with Platinum membership, the company delivers a more personalised experience.

When working on the Luxury Bared project we had to link and update multiple legacy inventory and pricing systems, integrated number of hotel reservation tools.

The outcome was a more robust environment and new sales channels.

Tech details:

  • based on WordPress;
  • responsive layout;
  • built with the Yii 2 Framework;
  • Google API;
  • Custom post types;
  • Blacklane integration.

Do you want to learn how to profit from bespoke web design?

Our team of developers utilises years of hard work to offer exclusive solutions that help businesses flourish and serve customers better.

If you want to know more about how to benefit from bespoke web design and development, send us an email or give us a call to schedule a meet-up.

We’re happy to take your bold ideas to the next level.

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