Despite a good number of CMSs existing today, WordPress remains the most popular platform for many different types of websites.
It’s an excellent choice for product marketing websites, landing pages, personal blogs, and even sophisticated platforms.
The combo of a powerful toolkit and easy-to-use interface is what makes even big brands bet on the WordPress platform. TechCrunch, BBC America, The New York Times are just a few websites built with WordPress.
Even such a charmless thing, like shredding technology, can have a website that will fascinate people who are light-years away from this industry!
Given that WordPress engine is free, it’s normal to assume that building a website on WordPress is cheap, too.
If you google something like “build a custom WordPress website”, you’ll see an ocean of freelance WordPress developers and agencies offering their services. The price tag often varies depending on where a developer or an agency is located. For example, when we searched Fiverr and limited our search only to top-rated developers, we get quite a range of offers:
Looks like the average cost to develop a WordPress website with a freelance developer is 500-600 euros.
Well, we really doubt that paying anything from €144 to €955, or even 2,000 euros will get you a custom WordPress website. Yes, you’ll definitely get a website. It may even look nice and beautiful; however, a professional website is much more than simply adjusting colours and installing a couple of SEO plugins.
Are you looking to build a WordPress website with a well-thought-out structure and a design that reflects the strengths and values of your business? In this article, you’ll find a detailed breakdown of the cost to make a custom WordPress website sprinkled heavily with examples and explanations.
Why develop a WordPress website
Before we bring you up to speed on how to create a WordPress website, let us explain why we love WordPress and why we think it’s an excellent choice for your project.
WordPress has many advantages which make it one of the best platforms, let’s take a look at some of them.
Update your site whenever you want
If you want your website to bring you new clients and generate conversions, you will need to change it often.
Of course, We’re not talking about revamping the whole site every two months. What we mean is that you’ll probably need to update the information frequently: add new projects to a portfolio, make announcements, publish articles, or even change the wording to better reflect what you want to convey to the audience.
Once you have your WordPress website up and running, all of the above will be a piece of cake for you or your content marketing manager.
WordPress is one of the most user-friendly and easy to use content management systems that exist today, and even if particular pages have a complex structure, it’s still possible to make them manageable in the back-end. We shall cover that later in the article.
Flexibility to implement any design, even the craziest one
The vast majority of websites with the extra-ordinary and appealing designs are built with WordPress. The platform doesn’t have any limitations in terms of implementing animations, funky transitions, or interesting drop-down effects.
Here’s a quick selection of WordPress websites that caught our eye on Awwwards.
It has everything necessary from a tech perspective, plus allows you to build not just a one-pager, but a bigger website with numerous pages, articles, news updates, custom posts for the portfolio, if needed. And all of that is conveniently managed in the back-end (if your developers coded that of course).
Since the platform is so widely used, tons of services develop plugins and add-ons to connect with it. If your website is going to be part of your digital marketing, most probably you’ll require integrations with CRM systems, Hubspot or MailChimp, for example.
Guess what? WordPress can connect with all of them and in fact, can be integrated with more than 1,500 apps! Check it out on Zapier, we bet you’ll find any integration
Perfect for content marketing
Content is the king (or as I like to say the queen).
Follow your content marketing strategy and frequently post from anywhere. WordPress allows planning and scheduling your articles, cross-posting them to the social network, and managing content activities of a team from the single admin back-end.
You can either use the available editorial calendar plugins or integrate other services like Coschedule or Hubspot. This list of content workflow plugins will help you understand your possibilities with content planning.
As much as we want to say that SEO is dead – it’s not.
Built-in sitemap, clean and neatly organised code, excellent loading speed, high performance and light media are key factors in making it at the top of the Google search results.
Having an SEO-ready online presence is half the battle; another thing that is left is relevant keywords – distribute them across your website and update on a regular basis.
A bunch of WordPress plugins for SEO will help you nail it. Yoast, for instance, is what we use not only for the websites we build. It does the job for the JustCoded website too, as well as a few others that we own. Even the free version will help you get better visibility for Google search bots.
Free and pro templates
All companies in the world deserve to have a website. Not all companies are going to rely on a website or require a professionally built solution.
If you are on a budget, you can find great WordPress themes and landing pages on marketplaces like Envato.
One thing to note though: a demo theme usually looks fantastic and makes you want to get it right here, right now.
What may come next is a lot of frustration once you’ve installed it. You’ll notice that you either don’t have enough copy of your own to put in the predefined section or need professional photos done.
No need to re-invent the wheel
WordPress has been around since 2003. It evolved and built a huge community of developers and designers who contribute by creating plugins and improving the platform core.
Brochure sites, landing pages, even e-commerce solutions and portals can use WordPress as the base because it already has a robust set of entities that you can use and modify for your own requirements.
Custom WordPress website development cost
The main factor that determines the WordPress website design is the business objective.
In its turn, a business objective determines other factors such as website type, functionality, and design complexity.
When we estimate a project, the first thing we look at is the website type. So far, we defined 4:
- brochure sites (landing pages);
- business websites;
- big corporate portals;
- custom websites.
Our estimate consists of WordPress design along with the development, which includes project management and quality assurance.
The table below will help you get an idea of how much it costs to develop a WordPress website.
Let us explain what each website type is and what you’ll get.
It’s a simple website that represents small businesses, highlights their unique selling proposition and drives interest.
Such a simple website works well if you’re looking to promote digital products as well as provide an online presence for offline businesses: agencies, restaurants, dentistry, legal firms, etc.
A typical brochure site can have up to 4 pages:
- Contact us
As a rule, landing pages have a minimalistic, clear design with a few effects; however, if you want to add some effects and transitions, we can make it happen, too. Parallax and other more complex animation are quoted extra.
LenderKit is an example of a brochure site that we built to market our internally developed solution for online investment platforms.
Although it has lots of pages, they are similar to each other, and the number of unique templates is just 2.
WordPress page builder allows you to add variety to the pages by changing the order and setup of widgets.
Business sites provide more information than brochure sites and serve the marketing purpose of a business. They usually highlight in detail the services that a company offers, demonstrate case studies, and a portfolio.
Usually, it’s a website that has 6 to 10 unique page templates, engages visitors with advanced animations and unusual effects, and has a more creative design.
This type of website is great for marketing agencies, digital service companies, hotels or real estate agencies.
Paal15 is an example of a business website that we can create within a range of 380 – 570 hours. It has got everything a business site requires: several unique pages, engaging animation, and a convenient way to manage it in the admin panel.
To make sure that the end product is compatible with all the existing browsers, we support the latest versions of Chrome, Safari, Firefox, Opera, Edge.
Besides, we power the admin backend of the business sites with a page builder. It’s a great and convenient tool that makes adding new pages a breeze and doesn’t require any coding skills.
Corporate portals are bigger than the two previous types of websites.
The max number of web pages can be up to 30, and as a rule, such platforms have multiple categories for content, a search or filter feature, custom integration with third-party services.
Who are they for?
Typically, big real estate companies, educational institutions, and other niches whose goal is to deliver a lot of content with the need of a sophisticated online presence.
The Office Group is a corporate portal that our team helped develop. TOG provides smart office spaces, co-working rooms, business lounges and meeting rooms to make work more productive, flexible, and enjoyable.
As with business websites, we power the admin backend of corporate sites and portals with a page maker to efficiently distribute content and integrate custom third-party services.
What is specific to custom websites is a unique structure, super complex visual effects and animations, advanced UX interactions, functionality and e-commerce bells and whistles.
To build advanced functionality, we upgrade the native set of WordPress functions and code extra modules.
LuxuryBARED is a hotel reservation website catering to travellers looking for luxury holidays and exclusive destinations that we built with WordPress.
It’s a genuinely custom WordPress solution that has a lot of functionality. Travellers can search and directly book through the website, order private car transfers, and have a dedicated travel director if signed up for a Platinum membership.
Since it’s hard to define the exact time and resources needed for elevating websites of this kind, our expert team provides clients with a ballpark estimate.
We base our activity on the time and material model, which means any alterations of the initial plan can be done effortlessly.
The summary below will help you grasp the difference between various types of websites in terms of features.
Developing premium WordPress sites: how we do it
Every other blog post on the pros and cons of WordPress says that it’s first and foremost a blogging platform. Let us prove otherwise.
We’ve been doing custom WordPress development for startups and businesses and can safely say that it’s very suitable for both.
Travel platforms, multi-blogging platforms, booking systems, design blogs are just a few types of websites we’ve built with WordPress.
Delivering custom WordPress solutions usually includes several stages: discovery and analysis, UX/UI design, development, testing, and launch.
If you choose us as your tech partner, you’ll be receiving updates on the project progress regularly. After the initial call, we’ll prepare an approximate estimate for your project that generally has the following cost components.
Cost to make a custom WordPress website – Bottomline
While some may like WordPress, others may opt for a competitive product.
One thing that is undebatable – WordPress is a real one-size-fits-all tool suitable for both simple sites and complex platforms:
- It’s perfect for aggressive content marketing.
- You can integrate it with almost any system you need.
- Forget about complicated changes, thanks to a convenient content management system.
- Make it really unique by developing a custom theme rather than purchasing an existing one (which will hardly look like what you’ve seen in its demo version).
If you’re up to developing an online presence with WordPress and don’t know which direction to go – a mass-market template or custom development, here’s our advice. WordPress themes are suitable for those who are on a budget and don’t want to make major changes to a predefined layout.
If your design and functionality requirements are more complex, we’d recommend looking to a more bespoke solution.
Get in touch with us, and we’ll explain how we can put your plan into action.